One AI agent for every lead

Treat everyone like they’re someone.

Every lead gets an agent of their own. It remembers what they told you and follows up by voice, text and email until they’re talking to your team, inside the rules you set.

Book a demoFollow one lead
Built for decisions people think hard aboutSurrogacyGolden visasPrivate schoolsPrivate clubsPlanned givingCosmetic careFlight schoolsPrivate aviation
The problem

Leads don’t go cold. They’re left waiting.

Your reps call the few who look ready. Everyone else gets the same automated emails, on the same schedule, saying the same thing. People who were one good answer away from buying go quiet, and the money you spent to find them is wasted.

How most leads are nurtured today

Day 1Thanks for your interest!To everyone
Day 3Just checking inTo everyone
Day 7Still interested?To everyone
Day 14Last chance: 10% offTo everyone
Doesn’t know who’s readingCan’t answer questionsNever calls

With Cohort One

Margaret K.
Planned giving · Considering
MargaretI’d like to give something. But I’m not sure how, and the kids come first.
Her agent · 2 days later, by phoneThat’s fair. Can I ask what Tom loved most about the hospital?
MargaretThe children’s ward. He volunteered there for ten years.
Her agentThen a gift to the children’s ward, from what’s left after your family, might feel right. I’ll send a one-page summary, no pressure.

One agent that knows her, answers her, and moves at her pace.

How it works

Live in days. Personal from the first message.

01

Connect your leads

From your CRM, web forms or lead vendors, the moment they arrive.

HubSpotSynced
SalesforceSynced
Web forms & vendorsWebhook
02

Choose a playbook

Start from one built for your vertical. Set goals and rules for each stage.

AwareConsideringDecidingReady
Agent decidesAnswer questions from your knowledge base
Your rulePrices only from your price book
03

Every lead gets an agent

It calls, texts and emails, remembers everything, and moves each person forward.

Each dot is that person’s own agent
04

Your team closes

Warm transfers and booked calls, with a brief, and everything written back to your CRM.

A
Warm transfer · briefed
Notes synced to CRMDone
Every channel

Call, text or email. One memory.

Every conversation adds to what the agent knows about that person, whichever channel it happens on. Nobody has to repeat themselves, and nothing they said gets lost.

Sending

Voice calls

Natural calls that listen, answer questions and pick up where the last one ended.

Last learnedWidowed last spring. Kids come first.
Sending

Text messages

Quick, two-way texts, sent at the times they prefer.

Last learnedPrefers texts before 9am.
Sending

Email and guides

Personal emails and buyer’s guides they actually read.

Last learnedRead the legacy gift guide twice.
Margaret’s memoryOne profile across every channel
11 facts
The platform

Free where it helps. Strict where it matters.

You decide how much freedom the agent gets at each step. Let it chat naturally, guide it through a pricing question, or lock every word of a legal disclosure. Same agent, same lead, the right amount of control at each moment.

Sofia, first conversation

Sofia R.
Golden visa · Aware
Free-form
Her agentWhat got you thinking about Portugal? Schools, safety, travel, or something else?
SofiaHonestly, a better life for the kids. And easy travel in Europe.

The agent decides

  • What to ask, and how to phrase it
  • Which channel, and when
  • When to send a guide, or just listen

You lock

  • Topics it stays within
  • Tone and brand voice

Sofia asks about the cost

Sofia R.
Golden visa · Considering
Guided
SofiaSo what would it cost for all four of us?
Her agentThe fund route starts at €500,000, plus government and legal fees for each of you. Want the full breakdown for your family?

The agent decides

  • How to explain the costs
  • Which follow-up fits her

You lock

  • Numbers come from your fee schedule
  • Claims match your approved list
  • No promises about approval or taxes

Sofia chooses the fund route

Sofia R.
Golden visa · Deciding
Scripted
Investment funds can lose value. Residency is granted by the Portuguese government and is not guaranteed. Processing times vary.

The agent decides

  • When to deliver it in the conversation

You lock

  • Every word, approved by your legal team
  • Human sign-off before it’s sent
  • Logged with version and time
Always on, at every setting: ConsentQuiet hoursOpt-outAudit log
Free-form · Let it think

It remembers. Then it decides.

Every call, text and email adds to what the agent knows about that person. It uses all of it to choose the next step: what to say, which channel to use, and when.

  • One memory across channelsWhat she said on the phone shapes the next email.
  • Moves at their paceBacks off when they’re busy, picks up when they’re ready.
  • Explains every choiceYour team can see why it did what it did.
Margaret K.
Planned giving · Phoenix
Her agent
What it knows
Widowed last springCall · Jun 3
Tom volunteered in the children’s wardCall · Jun 3
Kids first, then a giftCall · Jun 10
Never opens email0 of 3 opened
Playbook · Private schools
Guided
Aware
Earn a reply
Agent decidesAsk what their child loves
Agent decidesSend a guide to choosing a school
Considering
Answer every question
Agent decidesMatch programs to the child
Your ruleOutcomes from approved list
Deciding
Make the choice easy
Agent decidesCompare the top two
Your ruleTuition from your fee sheet
Ready
Get them to a tour
Your ruleConfirm consent to transfer
Your ruleWarm transfer with brief
The agent chooses howYour rule, enforced in code
Guided · Give it a playbook

You set the goal. It finds the way.

Playbooks follow how your buyers actually decide, from first interest to ready to buy. You set the goal and the rules for each stage. The agent works out how to get there with each person.

  • Built around nurture stagesEach lead sits in a stage and moves forward when their answers show they’re ready.
  • Your knowledge, your claimsAnswers come from your own content and your approved claims.
  • Change it without engineersEdit a playbook in plain language, then test it before it goes live.
Scripted · Lock every word

The agent proposes. Your rules decide.

Every message is checked before it goes out. Your rules are enforced by software, not by asking the AI nicely, so they hold every time. Every decision is logged.

Consent and opt-outNo call or text without the consent it needs. STOP works instantly, everywhere.
Quiet hours, in their time zoneNothing goes out at 9:47pm. It waits for the morning.
Approved claims and exact disclosuresProduct claims match your list. Disclosures go out word for word.
Human approval where you want itHold sensitive messages for a person to approve first.
 Guardrail logLive
Content that nurtures

A buyer’s guide written for one reader.

Big purchases need real answers, not another “just checking in.” Cohort One writes a branded guide for each lead, based on what they told their agent and checked against your approved facts.

Sofia’s guide to moving her family to Portugal

Eight pages, created right after her first conversation. Every section answers a question she asked, or one she’s likely to ask next.

From her“A better life for the kids.” Schools and safety open the guide.
From youYour products, prices and approved claims. Nothing made up.
Next stepHer agent follows up on the page she read most.
Buyer’s guidesPlan comparisonsCost estimatesChecklistsFAQ for their situation
Her kids, her plans
Buyer’s guideMoving to PortugalMade for Sofia R.
8 pages
Chapter 2
What it costs your family
Four applicants: you, Marco and the two kids. Here’s the full total.
From the current fee schedule
Chapter 3
Fund, donation or research
Investment fundFits “money back later”
Cultural donationLowest amount
Research fundingGives back
You said you want your money back one day, so we start here.
Checked against approved claims

Plus everything else that moves a lead forward

Each tagged with how much freedom the agent has
SocialGolf
Initiation$15K$60K
Golf accessNoYes
Monthly dues$450$950

Plan comparison

The two options they’re torn between.

Guided
Estimated cost to your license
$14–17K total
Source: your price list · rates as of today

Cost estimate

Their numbers, from your data.

Guided
Two seats left on Saturday’s tourBook a tour

Personal email

Written for one person, in your brand.

Free-form
Assured covers a second transfer and rematching, for a fixed fee.
ok assured makes sense

Text conversations

Short, timely, two-way.

Free-form
Brief for Alex

Robert T. · Private aviation · Ready

Flies to Aspen 12 times a year. Wants guaranteed holiday dates. His dog flies with him.

Call brief for your rep

Everything they need before saying hello.

Free-form
Investment riskFunds can lose value. Residency is not guaranteed. Processing times vary.
v3 · LegalHuman approvedLogged

Disclosures

Exact wording, every time.

Scripted
The hand-off

It ends with your team on the phone.

When a lead is ready, their agent brings in your rep, live or at a time that suits them both, with everything already explained.

  • Warm transfersLive, the moment they say yes, to whichever rep is free.
  • Booked callbacksAt a time that works for the lead and your team.
  • Everything in your CRMConversations, stage and outcome, synced automatically.
Incoming warm transfer
Robert T.
Private aviation · Austin · Ready
Connecting · 0:03
Why nowFlies to Aspen 12 times a year. Current rates hold until the 30th.
Wants25 hours a year on a light jet. Guaranteed holiday dates.
Watch forHis dog flies with him. Confirm the pet policy.
He said“Yes, let’s do it.”
✓ Consent to transfer✓ Synced to HubSpot✓ 14 touches in history
Use cases

Built for decisions people think hard about.

Long decisions, family members involved, real questions. The same agent, set up differently for each business.

Aware
Listen to their story firstHow long they’ve tried, who’s in the family
Free-form
Considering
Programs, costs and timelines explainedFrom your program facts only
Guided
Deciding
Contracts, fees and legal stepsExact wording, human approved
Scripted
Ready
Consultation bookedCoordinator briefed on their story
Guided
Usually talking to

Intended parents, often after years of trying, deciding over many months.

What moves them

Patience, privacy, and answers they can trust.

Aware
Ask what the move is really forKids, safety, taxes, travel
Free-form
Considering
Programs compared for their familyYour fee schedule and approved claims
Guided
Deciding
Investment risk and approval disclosuresWord for word, logged
Scripted
Ready
Call with an adviserBriefed on the family and the route
Guided
Usually talking to

Families weighing two or three countries over several months.

What moves them

Clear costs for the whole family, and honest timelines.

Aware
Learn about the childInterests, needs, the school they’re leaving
Free-form
Considering
Programs matched to the childFrom your approved outcomes
Guided
Deciding
Tuition, aid and enrollment termsYour fee sheet, word for word
Scripted
Ready
Tour booked, both parents invitedAdmissions briefed on the child
Guided
Usually talking to

Parents comparing schools across a full admissions season.

What moves them

Feeling their child was seen, and help with financial aid.

Aware
Ask how they’d use the clubGolf, dining, family, business
Free-form
Considering
Memberships comparedYour categories and dues
Guided
Deciding
Initiation fees and bylawsExact terms, human approved
Scripted
Ready
Tour and lunch bookedMembership director briefed
Guided
Usually talking to

Couples and families deciding over a season, often after a first visit.

What moves them

Feeling welcome, and knowing exactly what membership includes.

Aware
Listen to why the cause mattersA loved one, a memory, a hope
Free-form
Considering
Gift options explained simplyFrom your approved gift guide
Guided
Deciding
Bequest wording and tax notesWord for word, reviewed by counsel
Scripted
Ready
Visit with the gift officerBriefed on their story
Guided
Usually talking to

Long-time donors, often older, deciding over months or years.

What moves them

Being thanked, being heard, and never being rushed.

Aware
Understand what they want to changeAnd why now
Free-form
Considering
Procedures, recovery and resultsApproved claims only, no promises
Guided
Deciding
Pricing, financing and consent formsExact wording, logged
Scripted
Ready
Consultation bookedSurgeon briefed before the visit
Guided
Usually talking to

People who research for months before booking a consultation.

What moves them

Privacy, realistic expectations and clear prices.

Aware
Ask about the dreamCareer change, hobby, a first flight
Free-form
Considering
A training plan for their scheduleYour hours, aircraft and prices
Guided
Deciding
Costs, financing and training termsExact wording, human approved
Scripted
Ready
Discovery flight bookedInstructor briefed on their goals
Guided
Usually talking to

Career changers and weekend pilots planning months ahead.

What moves them

A plan that fits their life, and the total cost up front.

Aware
Learn how they flyRoutes, family, pets, peak dates
Free-form
Considering
Jet cards and shares comparedYour rates and aircraft
Guided
Deciding
Contract and fee termsExact wording, logged
Scripted
Ready
Call with a flight adviserBriefed on routes and dates
Guided
Usually talking to

Frequent flyers comparing programs over a few weeks.

What moves them

Guaranteed availability, and someone who remembers their routes.

Aware
Learn why they’re interestedA diagnosis, a parent, wanting to help
Free-form
Considering
What the study involvesVisits, travel, compensation, from the approved protocol
Guided
Deciding
Eligibility and consent informationIRB-approved wording only
Scripted
Ready
Screening visit bookedSite coordinator briefed
Guided
Usually talking to

Patients and caregivers weighing a study alongside their current care.

What moves them

Plain answers about safety, time and travel, and no pressure.

Aware
Ask what’s missing from their care todayWait times, rushed visits, a new diagnosis
Free-form
Considering
How membership works for their familyYour plans and approved claims
Guided
Deciding
Fees, terms and what insurance coversExact wording, logged
Scripted
Ready
Meet-the-doctor call bookedPhysician briefed on their needs
Guided
Usually talking to

Busy professionals and families looking for a doctor who knows them.

What moves them

Time with a doctor, and a clear answer on cost.

Aware
Understand the procedure and the worryCost at home, wait lists, fear of travel
Free-form
Considering
Clinics, travel and recovery explainedFrom your partners and approved claims
Guided
Deciding
Prices, inclusions and consentExact wording, human approved
Scripted
Ready
Video consult with the surgeonCase coordinator briefed
Guided
Usually talking to

People comparing a procedure abroad with the cost and wait at home.

What moves them

Trust, a full price with nothing hidden, and a plan for aftercare.

Aware
Learn about their equityCompany, grant, deadline to exercise
Free-form
Considering
Options and costs for their grantYour terms and approved examples
Guided
Deciding
Contract terms and risksWord for word, reviewed by counsel
Scripted
Ready
Call with an equity specialistBriefed on grant and deadline
Guided
Usually talking to

Startup employees leaving a job with options they can’t afford to exercise.

What moves them

Speed before the deadline, and clear numbers on what they keep.

Aware
Ask what draws them inDiversifying, a favorite artist, curiosity
Free-form
Considering
How fractional art ownership worksYour offerings and approved claims
Guided
Deciding
Risk and offering disclosuresExact wording, logged
Scripted
Ready
Call with an adviserBriefed on goals and budget
Guided
Usually talking to

Investors exploring art alongside stocks and real estate.

What moves them

Understanding the risks, and seeing the track record.

Before you go live

Test it on simulated leads before real ones.

Test any playbook on realistic simulated buyers, like the skeptic, the busy parent and the one who says “not now.” Compare the results with doing nothing, and go live only when it wins.

SK
The skeptic“My wife loves this school. I’m not sure it’s worth it.”
Tour booked
BP
The busy parentReplies at 11pm, only by text
Transferred
NN
The “not now”Asked to wait until after the holidays
Nurturing
PS
The price shopperTouring two other schools
Transferred
ES
The Spanish speakerPrefers calls, in Spanish
Callback set
GQ
The one who went quietNo reply in 3 weeks
Closed out
Example run · illustrative
Playbook v4 · Private schools31%
No nurture (control)12%

Reached a sales conversation within 30 days, across 500 simulated leads.

✓ No guardrail breaks✓ Ready to publish
Behind every form fill

Your next lead is someone.
Make sure they feel it.

Somewhere in your pipeline are a Margaret, a Sofia and a José, each making a decision that matters to them. Give every one of them an agent of their own.

30-minute demoYour leads, your playbookLive in days
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